BrewGo
Rank 8 of 8 by BARCoffee chains, Malaysia. Base n = 312.
BrewGo customer path
Percent of all respondents at each of the five stages
Conversion between stages
Black line marks the category average of 8 brandsAware to Appeal
Category avg 81.4% (-24.5 pp)
Appeal to Ask
Category avg 67.9% (+28.7 pp)
Ask to Act
Category avg 115.4% (-55.9 pp)
Act to Advocate
Category avg 76.4% (-2.4 pp)
Overall ratios
- PAR
- Purchase Action Ratio, Aware to Act
- BAR
- Brand Advocacy Ratio, Aware to Advocate
Category average BAR is 0.42 and PAR is 0.57. BAR is the ranking metric used by WOW Brand.
Shape diagnosis
Goldfishindication, not a verdictPeople actively look this brand up before deciding. Curiosity is very high at 96.6%.
Lowest ratio
Attraction 56.9%
Aware to Appeal
Priority for this shape
Curiosity, Commitment dan Affinity
Content, Omnichannel dan Engagement Marketing
What to work on next
Tactic named in the source
Human-Centric Marketing
Marketing 4.0, chapter 8, PDF p. 129. Part III of that book maps one chapter to each of the four conversion ratios, so this pairing comes from the source rather than from a template.
MarkPlus coaching modules
Not yet defined for this ratio. awaiting MarkPlus decision
Why this brand, and why now
Attraction sits at 56.9% against a category average of 81.4%. Closing that distance is the single change that moves BAR the most for this shape.
See the growth path