Coffee chains, Malaysia
Fieldwork 1 Oct 2026 to 14 Oct 2026. Distributed by the member through WhatsApp, Email, QR poster.
Responses collected
312 of 300 minimum
Target reached on day 14. Every figure below rests on the same base of 312 respondents.
Kopi Ceria, your brand
Shape reads as Door Knob, an indication rather than a verdict
Category landscape
8 brands above the 10% awareness threshold, ranked by BAR
| Brand | Aware | Appeal | Ask | Act | Advocate | PAR | BAR | Shape |
|---|---|---|---|---|---|---|---|---|
| Kopi Kitashared lead | 88.1 | 72.1 | 45.8 | 65.1 | 58.0 | 0.74 | 0.66 | Bow Tie |
| Teh & Kopi Corner | 35.9 | 43.9 | 33.0 | 30.1 | 22.1 | 0.84 | 0.62 | not distinctive |
| Hilltop Roasters | 51.9 | 43.9 | 30.1 | 17.9 | 26.9 | 0.35 | 0.52 | Trumpet |
| Warung Kayushared lead | 84.9 | 67.9 | 51.9 | 48.1 | 30.1 | 0.57 | 0.35 | Funnel |
| Kopitiam 88 | 71.2 | 51.9 | 24.0 | 49.0 | 23.1 | 0.69 | 0.32 | Door Knob |
| Urban Brew Co. | 76.0 | 59.9 | 44.9 | 38.1 | 24.0 | 0.50 | 0.32 | Funnel |
| Kopi CeriaMy brand | 58.0 | 42.9 | 17.9 | 34.0 | 17.6 | 0.59 | 0.30 | Door Knob |
| BrewGo | 49.0 | 27.9 | 26.9 | 16.0 | 11.9 | 0.33 | 0.24 | Goldfish |
| Category average | 64.4 | 51.3 | 34.3 | 37.3 | 26.7 | 0.57 | 0.42 |
All values are percent of the same 312 respondents. Cafe Bunga shows Appeal above Aware; on the 5A path that is a normal result rather than a data error, because people can like a brand they were not prompted to name.
Kopi Kita and Warung Kayu are level on awareness
The gap is 3.2 percentage points and the test returns p = 0.24. At this sample size that is not enough to call one ahead of the other, so both are reported as sharing the lead.
Below the awareness threshold
Listed but excluded from averages and from the quadrant
- Kopi Pantai8.0% aware
- Cafe Bunga9.0% aware
Fewer than 10% of respondents recognise these brands. Ratios built on that few people move sharply with a handful of answers, so ranking them beside the rest would be misleading.
BAR quadrant
Marketing 4.0, PDF p. 124 to 125
Median BAR
0.34
Range
0.42
0.24 to 0.66
Brand management
High median, wide range. Word of mouth and market dominance together.
Channel management
High median, narrow range. Word of mouth without market dominance.
Service management
Low median, wide range. Market dominance without word of mouth.
Sales-force management
Low median, narrow range. Neither of the two.
Placing this category in one of the four cells needs a reference set of other categories, because high and wide are relative terms. That comparison is what the benchmark layer provides.