Teh & Kopi Corner
Rank 2 of 8 by BARCoffee chains, Malaysia. Base n = 312.
Teh & Kopi Corner customer path
Percent of all respondents at each of the five stages
Conversion between stages
Black line marks the category average of 8 brandsAware to Appeal
Category avg 81.4% (+40.9 pp)
Appeal to Ask
Category avg 67.9% (+7.3 pp)
Ask to Act
Category avg 115.4% (-24.1 pp)
Act to Advocate
Category avg 76.4% (-3.0 pp)
Overall ratios
- PAR
- Purchase Action Ratio, Aware to Act
- BAR
- Brand Advocacy Ratio, Aware to Advocate
Category average BAR is 0.42 and PAR is 0.57. BAR is the ranking metric used by WOW Brand.
Shape diagnosis
no distinctive archetypeThe ratio profile does not lean towards any one archetype, so no label is applied and the four conversion ratios are read on their own.
Lowest ratio
Affinity 73.4%
Act to Advocate
Priority for this shape
Affinity
Engagement Marketing
What to work on next
Tactic named in the source
Engagement Marketing
Marketing 4.0, chapter 11, PDF p. 173. Part III of that book maps one chapter to each of the four conversion ratios, so this pairing comes from the source rather than from a template.
MarkPlus coaching modules
Not yet defined for this ratio. awaiting MarkPlus decision
Why this brand, and why now
Affinity sits at 73.4% against a category average of 76.4%. Closing that distance is the single change that moves BAR the most for this shape.
See the growth path