Warung Kayu
Rank 4 of 8 by BARCoffee chains, Malaysia. Base n = 312.
Warung Kayu customer path
Percent of all respondents at each of the five stages
Conversion between stages
Black line marks the category average of 8 brandsAware to Appeal
Category avg 81.4% (-1.4 pp)
Appeal to Ask
Category avg 67.9% (+8.5 pp)
Ask to Act
Category avg 115.4% (-22.8 pp)
Act to Advocate
Category avg 76.4% (-13.7 pp)
Overall ratios
- PAR
- Purchase Action Ratio, Aware to Act
- BAR
- Brand Advocacy Ratio, Aware to Advocate
Category average BAR is 0.42 and PAR is 0.57. BAR is the ranking metric used by WOW Brand.
Shape diagnosis
Funnelindication, not a verdictEach stage is smaller than the one before it, from Aware through to Advocate.
Lowest ratio
Affinity 62.7%
Act to Advocate
Priority for this shape
Commitment dan Affinity
Omnichannel dan Engagement Marketing
What to work on next
Tactic named in the source
Engagement Marketing
Marketing 4.0, chapter 11, PDF p. 173. Part III of that book maps one chapter to each of the four conversion ratios, so this pairing comes from the source rather than from a template.
MarkPlus coaching modules
Not yet defined for this ratio. awaiting MarkPlus decision
Why this brand, and why now
Affinity sits at 62.7% against a category average of 76.4%. Closing that distance is the single change that moves BAR the most for this shape.
See the growth path