5ABrandPath 5Ademo

Step 2 of 3

Questionnaire preview

Generated from your 10 brands. Five questions, one per stage of the 5A path, plus three profile questions. Nothing here is written by hand.

Your answers are anonymous. They are used only in aggregate for a brand study in this category, and are never linked back to you.

Q1Aware
Select all that apply

Which of these coffee chains have you heard of?

  • Kopi Kita
  • Warung Kayu
  • Urban Brew Co.
  • Kopitiam 88
  • Kopi Ceria
  • Hilltop Roasters
  • BrewGo
  • Teh & Kopi Corner
  • Kopi Pantai
  • Cafe Bunga
  • None of these

Shown to every respondent. Sets the base for all five stages.

Q2Appeal
Select all that apply

Which of these do you find appealing?

  • Kopi Kita
  • Warung Kayu
  • Urban Brew Co.
  • Kopitiam 88
  • Kopi Ceria
  • Hilltop Roasters
  • …list follows the answer to Q1
  • None of these

Only brands selected at Aware are shown.

Q3Ask
Select all that apply

Which of these have you looked up, or asked other people about?

  • Kopi Kita
  • Warung Kayu
  • Urban Brew Co.
  • Kopitiam 88
  • Kopi Ceria
  • Hilltop Roasters
  • …list follows the answer to Q1
  • None of these

Only brands selected at Aware are shown.

Q4Act
Select all that apply

Which of these have you bought from in the past three months?

  • Kopi Kita
  • Warung Kayu
  • Urban Brew Co.
  • Kopitiam 88
  • Kopi Ceria
  • Hilltop Roasters
  • …list follows the answer to Q1
  • None of these

Only brands selected at Aware are shown.

Q5Advocate
Select all that apply

Which of these would you recommend to a friend or family member?

  • Kopi Kita
  • Warung Kayu
  • Urban Brew Co.
  • Kopitiam 88
  • Kopi Ceria
  • Hilltop Roasters
  • …list follows the answer to Q1
  • None of these

Only brands selected at Aware are shown. A respondent may recommend a brand they have not bought, and that answer is kept.

Q6 to Q8Profile

Age

  • 17-24
  • 25-34
  • 35-44
  • 45-56
  • 56+

Gender

  • Male / Lelaki
  • Female / Perempuan
  • Prefer not to say / Tidak mahu menyatakan

State

  • Selangor
  • Kuala Lumpur
  • Johor
  • Penang
  • Other / Lain-lain

The profile questions are what make the age and switching breakdowns on the brand screen possible. Drop them and the dashboard loses those views.

Estimated length

Eight questions, around three minutes with 10 brands on screen. Every brand added to the list lengthens the first question and every question after it, which is the practical reason for the cap of 20.

Back to the brand listGet the survey link

Fictitious brands and illustrative data for demonstration.